Assignment
Create a corporate identity for the IT company Mandarin. We had to develop a design for merch, printed materials, a mascot, and also collect all the information in a brand book.
Solution
Translated from Russian, mandarin means tangerine. We were inspired by the shapes of the fruit and decided to use them in the design. We chose nice bright colors that go well together. The main graphic element of the project is the pattern. It shows circles as tangerines and half circles as tangerine slices. We chose a
capybara as a mascot for the company. It was important for us that the mascot conveyed the company’s values and was also memorable.
Throughout the project, we paid attention to details, took care of the quality of design, and conveyed development in the identity.
Mascot and stickers: https://www.behance.net/a0ae42dc & https://www.behance.net/alenaburavleva
Merch: https://www.behance.net/nonemuon
Merch: https://www.behance.net/nonemuon
